From the outset, our approach was data-driven, focusing on Shopping Ads and feed management as central components. Key activities included:

• Shopping Ads Optimization: We set up Google Shopping Ads to capture high-intent audiences actively searching for pet products. By optimizing bids for high-value items and adjusting based on search queries and seasonality, we maximized visibility for Our Pets Life’s key products, helping to drive quality traffic ready to convert.
• Product Feed Enhancements: To ensure Shopping Ads performed at peak, we fine-tuned Our Pets Life’s product feed. Our optimization efforts included:
  • Title and Description Optimization: Created clear, SEO-rich product titles and descriptions, incorporating top keywords (e.g., “organic pet supplements” or “hypoallergenic dog food”). This approach increased relevance in Shopping Ad placements, helping products appear for the most profitable search terms.
  • Category and Attribute Mapping: Carefully mapped products to the most relevant categories and added all available attributes (e.g., age range, pet type, dietary specifics). By enriching the feed, we achieved better ad placements and ensured shoppers saw precise, relevant information, improving click-through rates (CTR).
  • Image Quality and Consistency: Optimized all product images to meet Google’s specifications, creating a uniform look that projected professionalism and drove higher engagement in ads.
• Conversion Rate Optimization (CRO): Alongside ad optimization, we focused on ensuring that once visitors arrived, they’d convert efficiently. Key CRO initiatives included:
  • Streamlined Checkout Process: Simplified the purchase journey by reducing the number of steps required to complete a transaction, cutting cart abandonment rates by 25%.
  • Enhanced Product Pages: Revised product pages to emphasize social proof, like customer reviews and “best-seller” badges, and highlighted features such as “organic,” “vet-approved,” and “satisfaction guarantee” to build trust with new customers.
  • Mobile Optimization: Tailored the shopping experience for mobile users, as 60% of traffic came from mobile devices, achieving a 33% increase in mobile conversion rate.

Our focused approach on feed optimization and CRO helped drive impressive results from Shopping Ads, converting high-intent traffic and creating a loyal customer base.